Customers Hate Personalized Pricing. Here’s Why Companies Should Do It Anyway

Business owners can avoid the wrath of what haters call 'surveillance pricing' if they follow my guide for smart pricing.

How Ben Sasse Is Living Now That He Is Dying

How would you live if you knew when you were going to die? When Ben Sasse announced last December that he had been diagnosed ...

Ben Sasse on How to Live While Dying

The former senator wants to heal the America he’s leaving behind.
AHA/ASA Journals

Defective Trophoblast Differentiation, Endothelial Dysfunction, and Immune Dysregulation in Preeclampsia Coalesce on a Placental VGLL3-Centered Gene Netw…

BACKGROUND: Preeclampsia affects approximately 1 in 10 pregnancies, leading to severe complications and long-term health ...