Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...
The Desk on MSN
YouTube taps SiriusXM as audio advertising rep in US
The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.— This ...
About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...
SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...
Starting this fall, advertisers can buy guaranteed audio ad impressions against YouTube audiences directly through SiriusXM ...
YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...
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