Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...
shots

Xfinity's new ad stars a robovac... imagine that

The 60 second spot unfolds from its point of view, gliding across hardwood floors and tracing the edges of a busy home.
Hosted on MSN

Comcast Q1 revenue rises as sports ads, streaming offset broadband losses

Comcast beat first-quarter forecasts in 2026 as record advertising from the Winter Olympics and Super Bowl, along with strong Peacock growth, offset ongoing broadband losses. The company narrowed ...

Comcast Links AI Ad Targeting And Broadband Expansion To Valuation Story

Comcast's FreeWheel has introduced an AI powered Context Engine for premium video ad targeting, aimed at improving how ads ...
Seeking Alpha

Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform's International Rollout

With senior leadership roles at Twitter, Snap, TikTok and Reddit, Shaw brings proven expertise in scaling global ad businesses. He will have responsibility for market entry, building scale and ...

Winter Olympics and Super Bowl power Comcast's Q1 ad sales spike

Comcast (CMCSA) tops revenue estimates on Super Bowl/Olympics ad surge; Peacock grows, broadband losses ease, shares jump.
Morningstar

Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...
adexchanger

How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...