In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

From reducing drop-offs to driving real-time purchases, new video formats are rewriting the rules of engagement, yet not ...

Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody ...

The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they could do on traditional television or standard mobile video ads. Why it ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches. Asset Studio speeds up ad creation, but limited control, workflow ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.