In other words, a telecom-based data clean room provides a privacy-first alternative to third-party cookies, device IDs, or ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

What just happened? In a significant reversal that will send ripples through the advertising industry, Google has announced that it will no longer introduce a standalone prompt for third-party cookies ...

This summer, Google conspicuously paused its long-held plans to abolish third-party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers. The ...

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

With consumer concerns over privacy mounting—in a survey of U.S. adults this spring, multinational advisory firm KPMG found 86 percent feel a growing concern about data privacy—support for third-party ...

Google has made an unusual announcement about browser cookies, but it may not come as much of a surprise given recent events. After years spent tinkering with the ...