The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained confidence navigating the broader economic landscape," highlighting a rebound in demand across ...