The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut. Several more states, including ...

Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti ...

As holiday retail season nears, advertisers are slowly returning to the malls. Several categories have significantly increased spending in the second half of the year, per Eye Corp., which sells ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...