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The new Xbox logo just revived one of design’s most divisive aesthetics

That glossy, optimistic Frutiger Aero look is back.
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Xbox revives glossy green logo in major rebrand push

Xbox has unveiled a glossy green logo reminiscent of its 2000s-era design as part of a wider rebrand under new CEO Asha Sharma. The change accompanies the dropping of the 'Microsoft Gaming' name, Game ...