The collaboration aims to make CTV inventory easier to discover, evaluate and buy by giving advertisers greater visibility ...

BIScience, the company behind the AdClarity ad intelligence platform, has expanded its connected TV coverage to 19 additional countries, bringing total tracked CTV ad spend to $70 billion across 20 ...

NEW YORK and SAN JOSE, Calif.— Fox Corp. announced today that it is acquiring Roku, the world’s leading connected TV platform ...

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry’s largest players,” CEO Michael Barrett told investors on the ...

Across forums and discourses, the promise of better targeting, measurable audiences, cleaner attribution, and far greater ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed ...

As the pioneer for delivering CTV Pause Ads programmatically, WunderKIND Ads works with OpenGlass.TV to programmatically ...

Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...