In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

In response to a first quarter that “didn’t meet expectations,” the pizza chain is accelerating product innovation ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

It’s time to rethink what success means in AI-driven search and how brands build the conversion architecture to achieve it.

Strategy Group earns Top Branding and Design Service 2026 recognition from Retail Business Review Magazine for ...

As part of a brand revitalization, the super-regional bank is using jewel tones to project sophistication and harnessing its shield design in novel ways, CMO Michael Lacorazza said.

Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their organizations in the minds of existing and future ...

Sliger brings more than 20 years of experience building brands that outperform their weight class, scaling marketing ...

Memes have become a marketing powerhouse, blending humor, cultural relevance, and shareability to make brands more relatable and memorable. By leveraging timely, platform-specific memes, businesses ...

Banks' dominant budgeting approach is to take a number they can't validate, adjust it based on gut feel, and wait until ...