AI by itself is a very powerful tool, but AI-generated content is only now exiting its infancy stage. It usually isn't ...

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month ...

The word “slop” and its meaning have made a major transition since it first appeared in the 1700s as a definition of soft mud. Now, "slop" is defined by the publisher Merriam-Webster to describe ...

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and ...

AI is now inside almost every part of paid media. It builds audiences, writes ads, picks placements, learns from behavior and adjusts bids faster than humans. Many businesses are asking the same ...

Performance marketing has long relied on the “volume-plus-variation” model. In the era of static images, this meant swapping ...

Companies that are supposedly pro-transparency can’t even be honest with each other, let alone the rest of us. Companies that are supposedly pro-transparency can’t even be honest with each other, ...